How do supporters of the limited effects model view the relationship between media exposure and behavior?

Supporters of the limited effects model emphasize that media exposure does not operate in isolation when influencing behavior. They argue that individuals’ behaviors are shaped by a combination of various factors, including personal experiences, social interactions, cultural context, and the environment surrounding them. This perspective acknowledges that while media can play a role in shaping perceptions and attitudes, it is just one piece of a much more complex puzzle. Thus, they maintain that behavior changes cannot be solely attributed to media, as individual agency and numerous other influences are significant contributors. This viewpoint aligns with the understanding that audiences are not passive recipients of media messages; instead, they actively interpret and respond based on their unique circumstances and backgrounds.