Certified Medical Interpreter (CMI) Practice Exam

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Question: 1 / 140

Which public relations model encourages active audience involvement in the communication process?

Two-Way symmetrical public relations

The choice of Two-Way Symmetrical public relations as the correct answer highlights the model's emphasis on mutual understanding and dialogue between an organization and its audience. In this model, communication is not just disseminated from the organization to the audience; rather, it encourages active engagement from both parties. This means that feedback from the audience is valued and influences the organization's communication strategies and policies.

Two-Way Symmetrical public relations focuses on building relationships based on trust and understanding, allowing organizations to adapt and respond to public concerns and interests. The interactive nature of this model is key, as it promotes collaborative communication, fostering a more democratic and participatory environment.

In comparison, One-Way Asymmetrical public relations mainly focuses on persuading the audience without encouraging feedback, which limits audience involvement. The Strategic Management model, while encompassing some aspects of interaction, tends to prioritize organizational goals over open dialogue. The Traditional public relations model is often characterized by a top-down approach with minimal audience interaction, emphasizing message delivery over engagement. Thus, Two-Way Symmetrical public relations stands out as the model that truly supports and encourages active audience participation in the communication process.

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One-Way asymmetrical public relations

Strategic management model

Traditional public relations model

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